Follow these 5 steps consistently and you may find yourself booked solid on podcasts and TV shows before you know it.
No, you aren’t bugging them or bothering them. They’re looking for great content to feature, so why not feature yours?
Before you contact the TV show or podcast, make sure you listen to past episodes to get a sense of what they typically cover and what they’re looking for, so you can tailor your idea to what they specifically want.
Brainstorm angles that would be a value to their audience. You also may want to check what’s trending in the news and see if you can tailor your angle to what’s currently trending.
I can’t tell you how often it happens that an entrepreneur sends a pitch to a producer … except it never reaches the producer because the contact info is wrong. Double check you’re sending to the right person and you have the right contact info.
The fortune is in the follow-up. Expect to follow up at least 2 times after your initial pitch to greatly increase the odds you’ll get featured. Follow these 5 steps consistently and you may find yourself booked solid on podcasts and TV shows before you know it.
If you want to go through our entire process for getting the media’s attention, check out our free quickstart template. It also contains a sample email that you can send that works really well! Check it out here.