Monetizing Your PR Investment:

What if You Don't Make Any Money?

Dr. Jeanine Staples was very well known in her industry, but almost no one had heard of her outside of her niche.

A professor and an academic, she was highly regarded in her field, but the general population had no idea who she was or how important her message was.

But, as much as she wanted to help women and mothers everywhere, she was also concerned about the cost of doing PR. Would it pay off? What she be able to monetize her appearances?

Luckily for Dr. Jeanine, she had come to the right PR company. Jackie is a huge believer in making sure you get a big return on your PR investment.

With that in mind, Jackie designed a strategy for Dr. Jeanine that has resulted in her not only raising her visibility but also earning multiple 6-figures over the past three years. In fact, every time Dr. Jeanine increases her visibility, her income also increases. Most recently she was on the Tom Joyner Morning Show and within a week had more than one thousand people sign up to her email list and more web traffic that month that ever before.

After writing my first book, I connected with Jackie and hired her to not only help me to continue to build and grow my firm, but also to get my book out into the world. I trusted Jackie to get me radio interviews, and now we’re on to television interviews! Jackie has come through in a major and powerful way. I have been featured on multiple podcasts and radio shows all across the US, and abroad! I have drummed up a lot of connections and community around my book. The “ah hah” moments that i’ve had to do with opening my mind to what community building looks like. Jackie really helped me learn how to communicate the ideas in my book to the public, and what it means to talk through some of my findings and my stance around soul growth and deep healing so I can see my message, translate my message, and generate more community around my message. Working with Jackie has been a really phenomenal experience! Hire Jackie and go further!

Results:

  • -Tom Joyner Morning Show The nation’s #1 syndicated urban morning show, which airs in more than 105 markets reaching nearly 8 million listeners

  • Inside Her Story – Jacque Reid- Black America Web with 841,000 subscribers

  • LA Wave Newspaper with 13,000 readers

  • KMOJ FM – The People’s Station an estimated 140,000 listeners per week

  • Upscale Magazine with 930,627 total readers and a circulation of 182,476 each month

  • 25+ radio interviews during her book launch in 2017

  • Blackademics PBS

  • Plus she was featured on stage with Cornel West as the MC host for the event and also asked to speak at Susan Taylor’s annual event

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