Crafting the Right Message:

What If Your Message Scares People?

Wendi McKenna had a huge passion. She’s a doctor and knew she could help parents and families. The challenge? She couldn’t figure out a way to position her message without turning it into fear.

But, at More Good Media, crafting messages is their specialty. Jackie was able to help Wendi speak into the challenges families are facing and do it in a way where the message resonates.

First featured on TV in San Diego, she was such a hit, the producer invited her to meet the managing director to talk about becoming a recurring guest.

Unfortunately, before she could book that second appearance, that producer left.

Luckily, though, thanks to all her coaching from Jackie and her team she was able to connect with the new producer and book a second appearance three weeks later!

I’m so grateful Jackie taught us how to build connections with the media and not be so intimidated to reach out. I had so much fun being on TV and found so much relief and confidence in being able to make an impact for so many families. Many thanks to Jackie and her entire team!

Results:

  • Two back-to-back appearances at KUSI San Diego which is one of the KUSI is one of the nation’s most-watched independent TV stations.

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