Taking a socially conscious message mainstream:

What do you do if your work/message isn't popular with mainstream media or is too "niche?"

Heather Box came to More Good Media with a big heart, big message … but very virtually no mainstream visibility.

Heather’s work was all about “boots on the ground” — going into communities and making a difference face to face. As powerful as that work was, it was limited to how big it could grow.

She knew she needed to be on TV, she just didn’t know how she was going to make it happen nor did she know if mainstream TV was ready for HER.

Jackie immediately got her message and her vision and was able to work with her to chunk it down in a way every day Americans could immediately grasp her message.

By providing an entry point to the conversation, everyone could now fully understand the power of Heather’s work.

My partner and I hired Jackie Kotei to help us get publicity and reach more people in our community. After one week of working with Jackie, she had us booked on two local CBS morning shows. It was amazing and so fun! We had never been on TV before. I know so many people want to reach millions with your message and story. Getting featured in the media is a really important piece of the puzzle. Jackie is great at what she does and I have learned so much from working with her.

Results:

  • Bay Area Focus – KPIX 5
  • Bay Area Sunday Morning Show
  • NBC 10 Philadelphia

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